Out with the old, in with the new: Foodsteps refreshes their brand

Jente FabriekJente Fabriek

By Jente Fabriek

{1} min read

Foodsteps has launched our new, refreshed branding and website. When Foodsteps was founded our ‘big picture’ vision was to create a world where food serves as a means of addressing the climate and ecological challenges we face. To this day, that vision hasn’t diminished. But to truely achieve this it is crucial to work alongside food brands and (above all else) to make precise environmental impact data accessible and comprehensible.

Out with the old, in with the new: Foodsteps refreshes their brand
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We need to include everyone in the conversation on measuring, reducing, understanding and communicating our foods footprint. 

We have recently refreshed our branding and website to better reflect this mission, identity, and vision. Our rebrand has taken place alongside the launch of a free version of our platform and our community platform so that any food business can now start measuring and reducing their impact on the planet! 

With this refresh of our brand, we have aimed for our new brand identity to reflect how Foodsteps walks and talks:

Our Personality:

  • Reliable
  • Transparent
  • Calm Enthusiast
  • Helpful
  • Data Driven

We’re hoping that the new branding and website will make Foodsteps even easier to access and make Foodsteps recognisable to everyone. You might have spotted that our logo has changed colour, and our imaging has had a fresh update as well. Feel free to have a look and let us know what you think.

We want to give a special thanks and credit to our in-house design team Jo Arnold and Ciaran Walsh who worked together to bring this brand refresh to life.

You can also download our press kit here.

Join the companies who already use Foodsteps@ to measure, report and reduce their environmental impact.