Guide to Regulation

What Food Businesses Need to Know About the DMCC and the Green Claims Code

The new Digital Markets, Competition and Consumers Act (DMCC) gives the UK’s Competition and Markets Authority (CMA) powerful tools to penalise misleading environmental claims. This guide for food businesses gives actionable recommendations to meet high expectations for clarity, evidence, and internal governance.

How the CMA Will Enforce and Who They’ll Target First

Under the DMCC, the CMA no longer needs to go to court to take action. This section clarifies the new penalties, sectors in scope, and key enforcement features.

Red Flags for Food Marketers

Food businesses must now apply significantly more rigour to any environmental claims. Be sure to avoid common claims that might risk fines up to 10% of global turnover.

Keep Your Claims Safe: An Actionable Checklist

Prepare for new expectations from the CMA by asking your business 5 key questions before making any claim.

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