How Verified Sustainability Data 2X Sales for Legghorn

Getting suppliers to engage with sustainability data requests is significantly more successful when you communicate the commercial opportunity to them, rather than just your need.

But that commercial opportunity only exists when the data is credible enough to use in sales conversations, client marketing, and corporate procurement processes.

Legghorn is a supplier of lower-impact chicken mince for the food service industry. In July 2025, we worked with them to independently validate a Lifecycle Assessment (LCA) they'd completed and ensure it met the methodological requirements for their client's Scope 3 reporting and audit standards.

Beyond fulfilling their customer's request, Legghorn has used verified, high-quality data to:

• 2x sales to a major client in under four months
• Secure press coverage without marketing resources
• Accelerate sales cycles across procurement and culinary teams

“Having credible, data-backed sustainability metrics has opened new doors for me; starting conversations with chefs and buyers who want to see measurable progress, as well as being able to inform their own customers about the impact they are making through their food choices. It's strengthened existing relationships with a noticeable uptick in sales.” Richard Murray, Legghorn Founder 

Doubled sales to a major client  

After verification, one of Legghorn's major food service clients set a quarterly goal to incorporate Legghorn mince into their menus—launching five new recipes featuring the product.

Sales to this client have increased by 100% in under four months.

"It's incredible to have such a product at our hands that is literally swapping our highest-intensity protein for our lowest one. It's amazing to be able to keep classic dishes on the menu with that lower impact while reducing waste in the supply chain." Sustainability Lead, food service client

The verified data has given them confidence to centre their sustainability strategy around Legghorn rather than treating them as one option among many.

This pattern has played out across Legghorn's customer base. Since July, Legghorn has sold 14 tonnes of chicken mince, with roughly half of that volume directly accelerated by having verified data.

Enabled client press coverage without risk

Without a dedicated marketing function, Legghorn significantly benefits from client exposure. 

When a major client wanted to feature Legghorn in a press release, independent verification became essential. During the final review stage, Foodsteps validation helped them correct an otherwise inaccurate data point—protecting both parties from reputational risk. 

Accelerated sales across the pipeline

As a small business owner, Richard leads sales for Legghorn. With limited time, he needs his pitch to resonate at every level—from technical and sourcing teams to chefs in the kitchen. Verified data makes those conversations faster and more effective at every stage.

Procurement teams: faster due diligence

Verification helps buyers pass internal checks faster, turning what could be hours of due diligence into minutes.

"It just makes it so much easier to pass due diligence. When I pitch with verified data, I don't have to spend time building trust—the data does that for me."

Kitchen staff: higher conversion

Richard can't get in the room with everyone. Even when he has senior buy-in from direct sales conversations, the data helps conversion where it matters most: the chefs buying.

"Chefs are incredibly busy—for them to order from a new supplier, they have to trust them. I can't get into every kitchen to convince them, so having credible data makes the difference”.

Why this matters for your supplier engagement strategy

This is one supplier. If you can communicate value consistently across your supply chain, imagine the impact—for your emissions reductions, reporting quality, supplier relationships, and overall visibility.

When verification creates tangible commercial value for suppliers (e.g. doubled sales, press coverage, accelerated sales cycles), engagement becomes a competitive advantage suppliers actively want, not a compliance burden they resist.

The trick is in making things efficient for you, simple for suppliers, and ensuring the output stands up to scrutiny.

How to engage your suppliers and create commercial value

Supplier Hub is Foodsteps' new supplier engagement solution—helping you create what Legghorn has experienced, at scale across your entire supplier base.

The platform automates emissions data collection and verification from suppliers across all maturity levels, while giving them access to the same verified data that helped Legghorn double sales and secure client press coverage. This turns data requests from a one-way ask into a competitive advantage that drives engagement.

Want to see how Supplier Hub can help you engage suppliers and strengthen your Scope 3 data? Book a call