On demand: Communicating Sustainable Claims and How To Use Carbon Labelling In Marketing

Rose Scanlon-JonesRose Scanlon-Jones

By Rose Scanlon-Jones

Webinar
{1} min read

Learn how your food business can market sustainable achievements and products. Discover the Green Claims Code and explore gold-standard examples of engaging, sustainable food messages and campaigns that engage consumers.

On demand: Communicating Sustainable Claims and How To Use Carbon Labelling In Marketing
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Agenda:

  • Introduction to the Green Claims Code and the EU Green Claims Directive
  • What are the pitfalls that marketers commonly fall into when making green claims
  • Why sustainable marketing is crucial for driving change
  • An overview of gold-standard marketing campaigns and claims that are compliant
  • Which tools and techniques should you be using
  • Open floor Q&A with comments from the Foodsteps team

Join the companies who already use Foodsteps@ to measure, report and reduce their environmental impact.

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