On demand: Communicating Sustainable Claims and How To Use Carbon Labelling In Marketing
Learn how your food business can market sustainable achievements and products. Discover the Green Claims Code and explore gold-standard examples of engaging, sustainable food messages and campaigns that engage consumers.
Agenda:
- Introduction to the Green Claims Code and the EU Green Claims Directive
- What are the pitfalls that marketers commonly fall into when making green claims
- Why sustainable marketing is crucial for driving change
- An overview of gold-standard marketing campaigns and claims that are compliant
- Which tools and techniques should you be using
- Open floor Q&A with comments from the Foodsteps team
