What Food Businesses Need to Know About the DMCC and the Green Claims Code

How the CMA Will Enforce and Who They’ll Target First

Under the DMCC, the CMA no longer needs to go to court to take action. This section clarifies the new penalties, sectors in scope, and key enforcement features.

Red Flags for Food Marketers

Food businesses must now apply significantly more rigour to any environmental claims. Be sure to avoid common claims that might risk fines up to 10% of global turnover.

Keep Your Claims Safe: An Actionable Checklist

Prepare for new expectations from the CMA by asking your business 5 key questions before making any claim.