Webinar Replay: Navigating the DMCC: Making Accurate Environmental Claims in the Food and Drink Industry

The Foodsteps TeamThe Foodsteps Team
By
The Foodsteps Team
July 25, 2025
Webinars
July 25, 2025
{1} min read

Our team breaks down the UK’s Digital Markets, Competition and Consumers Act (DMCC), which sets a higher bar for environmental marketing claims and requires businesses to substantiate what they say with verifiable data. Listen to learn what counts as credible evidence under the new law and how to avoid misleading consumers – and penalties.

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Missed the live webinar? Watch the replay on demand.

→ Recording on Zoom (Passcode: Ky^8G#G1)

What will you learn in this on demand webinar?

In this 45-minute webinar, experts break down the core data requirements, including life cycle assessments (LCAs), product-level footprints, and rules around comparative claims.

Through real-life examples and tip sheets, you’ll learn:

  • Key DMCC provisions affecting environmental claims in food marketing
  • What data is required (and what isn’t enough)
  • Best practices for using LCAs and product footprints
  • Common pitfalls and how to avoid them

→ Download our guide to the DMCC Act to learn more.

→ Contact our team to get the most out of your data.